Many
things can be said about advertising. A lot of people feel that advertising has
had a negative impact on our society, and will ultimately lead to the destruction
of the civilized world. While other feel that advertising that targets it's
specific demographic really helps put items into the hand of the people who
need it. But what if the targeted demographic is our children? Should we be
concerned with our children being the ambition of the advertising community? I think,
while in some ways it should be seen with a negative sentiment, that
advertising towards kids in some ways is a good thing.
Since
the mid 80's the media industry has steered sharply towards advertising to our
kids, bringing them into market as consumers at a young age. While this may
sounds antagonistic to the way we want our children to be and act, it may be a
very positive start if treated properly. For example a intuitive parent may see
this as an opportunity to introduce the child to responsibilities. Many kids
today are forced into chores with little to no compensation for their activities,
similar in some ways to slavery but legal. Why not derive from this situation
the chance to show your kids what labor will buy them. If a kid is given a very
clear set of responsibilities to take care of for a set reward at completion then
the kid will more than likely happily do them. And you can take it a step
further then and set a monetary price per chore and start to wean them off the
idea that labor equals products to the far more accurate concept that labor
equals money that can then be used to acquire said products. At a young age
your child can be many years ahead of their peers who are still aimlessly
begging their parents for something they may or may not get. They are destined
to enter the world looking to others for their needs, while your kid is forging
his own future and knows how to get what he wants.
A bright
child who learns the values of work and income in this monetary world at a
young age can expect to be far more successful in life. There has been many
studies over the years that paying our kids for good grades increases their
level of learning and knowledge retention. And now that the child is set up on
a work/reward schedule, you can continue it in their school work. "Statistically
speaking, it was as if those kids had spent three extra months in school,
compared with their peers who did not get paid," says Roland Fryer Jr. a
Harvard economist running studies on monetary incentives for grades.
It
could be said that advertising towards children is a bad thing. But if handled
right, the constant income of "needed" merchandise can fuel a
creative parent in teaching their kid as a young age that nothing comes free in
life. For all reason that people find wrong with advertising and children, let
it be known that it can be a good thing too.