Monday, February 27, 2012

Subtle But Blatent

Eric Schlosser's essay on "Kid Kustomers" seemed to be more of a journalistic article than an essay.  There was a lot of facts about advertising to kids but it didn't seem like he had much of an opinion on the matter.  It is hard to tell if he agrees, disagrees, or both on the matter.  I'm assuming that he doesn't agree with child advertising.  All the facts that he put into the essay were suppose to have an emotional response for the reader.  Especially when he mentioned that kids were the most fond of cartoon advertisements for tobacco and alcohol companies.  He also mentioned on how much kids watched TV and the amount of advertisement's kids watch during their time watching TV.  I think those were key statements that he mentioned to get an emotional response from parents.  He mentioned those facts so parents would maybe protect their children because they be harmful to them when they grow up.  He is also trying to have children watch less TV.  He doesn't seem to be forcing the matter but just stating facts so maybe parents could view the matter rationally and decide on their own that child advertising is bad.

Schlosser seems to want to get rid of child advertising.  His writing is very subtle on he feels on the matter but he has a lot of blatant facts.  There are a lot facts that he mentions that are negative.  By providing negative facts, he is trying to get a negative response from the readers towards child advertisement.  He is pushing his opinions through facts he provided but not actually stating his opinions.

I don't agree that all kid advertisements are bad.  The products in the advertisements probably put a good sum of money into our economy.  The advertisements also provide jobs for people who make them. They also provide jobs for the people who make and sell the products.  The advertisements for tobacco and alcohol are misleading so kids are drawn to them because of the cartoons.  Those advertisements are not for kids and should probably be revised so kids aren't drawn to them.  As for actual kids advertisements, they aren't bad.  People are just trying to make a living and earn money like everyone else.  It's really up to the parents on how they handle the advertisements for their kids.  If parents don't like the advertisements they can restrict their kids TV watching.  Overall the parents should make their own decisions on how to hand kid advertisements.

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